The Client
Kimberly D. Prato, Founder of Prato PR, has been a leader in the San Diego Public Relations scene for over 20 years. When she came to us looking for an updated branding strategy and website, it was an offer we couldn’t refuse. During the initial meeting, we outlined the scope and feel of her brand, focusing on simplicity and elegance. Kim is a phenomenal public speaker and PR coach which gave us a strong building block to start on. Our strategy was to build on her signature voice and distinction bringing life to her firm’s digital presence. The plan was to create a new logo mark along with a one-page website similar to a traditional business card.
Logo
The Prato PR logo needed to reflect Kim’s mission, experience, and commitment. We started with a letter-mark design using a serif font to evoke a feeling of timelessness and class. We linked the letters in the logo as a representation of the importance that the community holds in the public relations field.
Primary Mark
Reduction
Typography
Bell MT
The Website
Kim wanted the Prato PR website to be simple, informative, and stand the test of time. We began by drafting a one-page landing concept and outlining the pertinent information and CTAs. Like a traditional business card, we wanted the website and email to be easy to find, read, and share. We achieved this by creating an easy to search URL: PratoPR.com and an easy to share business email: info@PratoPR.com.
The Results
It was important to communicate Kim’s talent and sophistication through the website design, all the while maintaining a minimalist, low-maintenance landing page that doesn’t need extensive upkeep. The end product is an elegant and simple website for Prato PR with SEO designed to generate leads and provide an indexed business presence online.
I have watched Tanita work tirelessly and behind the scenes for over a year before signing her up to produce our initial website design and launch. She is great at what she does and quick to answer any questions. Her team goes above and beyond and doesn’t hesitate to jump in wherever needed. Even if it wasn’t in their scope, she never uttered one complaint; professionalism and ethics are reflected in her work and in finding the answer to yes. Tenacious Marketing did a great job for us with help designing our logo, web design and launch. I strongly recommend Tenacious Marketing, one of the easiest decisions I ever made.
Kimberly D. Prato MPA, APR+M
Founder, Prato Public Relations